Enrollment and Marketing Workstream
Welcoming Students
Keeping our students' needs and best interests at heart, the Enrollment and Marketing Workstream will explore a range of options and tools for recruitment and admissions, and identify ways to leverage financial aid to support and retain students.
Workstream Co-Chairs
Co-Chairs are responsible for forming and guiding representative, inclusive groups from within the Rutgers–New Brunswick community to carry out the responsibilities of the workstream.
Wendie Cohick
Courtney McAnuff
Office of the Chancellor
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Representatives to the Executive Steering Committee
- Alberto Cuitiño, Senior Administrator, School of Engineering
- Charles Keeton, Senior Administrator, School of Arts and Sciences
Steering Committee
- Erica Anderson, Staff, School of Arts and Sciences
- Kimberly Apadula, Staff, Douglass Residential College
- Natasha Benjamin, Staff, Enrollment Management
- Deepa Bhalla, Staff, Enrollment Management
- Melissa Blake, Staff, R-Comm (Spring 2023)
- Robert Boikess, Faculty, School of Arts and Sciences
- Neal Buccino, Staff, Office of the Chancellor (Spring 2023)
- Luke Collins, Student, School of Arts and Sciences
- Jessica DePaul, Staff, R-Comm (Fall 2023)
- Kelly Dietz, Staff, Enrollment Management
- Laura DiMarcantonio, Staff, School of Social Work
- Marco Dinovelli, Staff, Enrollment Management
- Juli Hibbard, Staff, Enrollment Management
- Anthea Jeffrey, Staff, Student Accounting
- Krista Klein, Staff, Honors College
- Carl Leikhram, Staff, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Thomas Leustek, Senior Administrator, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Jorge Marcone, Faculty, School of Arts and Sciences
- Jean McDonald-Rash, Senior Administrator, University Enrollment Services
- Lauren Olsen, Staff, Enrollment Management
- Paul Schalow, Faculty, School of Arts and Sciences
- Jason Schweitzer, Staff, Enrollment Management
- Gina Sharpe, Faculty, School of Social Work
- Brenda Sheridan, Staff, School of Communication and Information
- Jay Stefanelli, Staff, Enrollment Management
- Kavira Thakker, Student, School of Arts and Sciences
- Jacqueline Thaw, Faculty, Mason Gross School of the Arts
- Debbie Vogel, Staff, School of Management and Labor Relations
- Scott Walker, Staf, Academic Services for Student Athletes
- Sherell Watson-Hall, Staff, Enrollment Management
- Kait Weiss, Staff, Office of Career Exploration and Success
- Steve Weston, Staff, Edward J. Bloustein School of Planning and Public Policy
- Donald Woodard, Senior Administrator, Ernest Mario School of Pharmacy
- Iris Zipkin, Staff, School of Arts and Sciences
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Members
- Courtney McAnuff, Senior Administrator, Enrollment Management
- Alberto Cuitiño, Senior Administrator, School of Engineering
- Kimberly Apadula, Staff, Douglass Residential College
- Robert Boikess, Faculty, School of Arts and Sciences
- Neal Buccino, Staff, Office of the Chancellor
- Kelly Dietz, Staff, Enrollment Management
- Marco Dinovelli, Staff, Enrollment Management
- Paul Schalow, Faculty, School of Arts and Sciences
- Jason Schweitzer, Staff, Enrollment Management
- Gina Sharpe, Faculty, School of Social Work
- Steve Weston, Staff, Edward J. Bloustein School of Planning and Public Policy
- Donald Woodard, Senior Administrator, Ernest Mario School of Pharmacy
- Iris Zipkin, Staff, School of Arts and Sciences
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Members
- Wendie Cohick, Staff, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Courtney McAnuff, Senior Administrator, Enrollment Management
- Natasha Benjamin, Staff, Enrollment Management
- Melissa Blake, Staff, R-Comm (Spring 2023)
- Luke Collins, Student, School of Arts and Sciences
- Jessica DePaul, Staff, R-Comm (Fall 2023)
- Laura DiMarcantonio, Staff, School of Social Work
- Carl Leikhram, Staff, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Thomas Leustek, Senior Administrator, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Brenda Sheridan, Staff, School of Communication and Information
- Kavira Thakker, Student, School of Arts and Sciences
- Debbie Vogel, Staff, School of Management and Labor Relations
- Kait Weiss, Staff, Office of Career Exploration and Success
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Members
- Courtney McAnuff, Senior Administrator, Enrollment Management
- Charles Keeton, Senior Administrator, School of Arts and Sciences
- Erica Anderson, Staff, School of Arts and Sciences
- Deepa Bhalla, Staff, Enrollment Management
- Juli Hibbard, Staff, Enrollment Management
- Anthea Jeffrey, Staff, Student Accounting
- Krista Klein, Staff, Honors College
- Jorge Marcone, Faculty, School of Arts and Sciences
- Jean McDonald-Rash, Senior Administrator, University Enrollment Services
- Lauren Olsen, Staff, Enrollment Management
- Jay Stefanelli, Staff, Enrollment Management
- Jacqueline Thaw, Faculty, Mason Gross School of the Arts
- Scott Walker, Staf, Academic Services for Student Athletes
- Sherell Watson-Hall, Staff, Enrollment Management
Expected Outcomes
- A plan that supports the goals of Discovery Advantage by helping students choose the most appropriate school for their interests and career goals and emphasizes the value of a college education generally and a Rutgers–New Brunswick education specifically.
- A plan for more effective recruitment of first-year and transfer students in New Jersey, nationally, and internationally.
- A plan for financial models that enable students to successfully complete their undergraduate careers.
- A plan to develop retention and registration policies and practices that ensure student retention and success.
Committee Charges
Overall Charge: Develop enrollment management strategies to increase and diversify the applicant pool, increase the yield of accepted students, and support the goals of Discovery Advantage
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Focus on enrollment forecasting, capacity, composition, and associated systems and applications.
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- Enhance the perception of the value of higher education generally and Rutgers specifically, including continued development of a unique brand proposition for Rutgers–New Brunswick.
- Develop a plan to ensure that prospective students understand the opportunities available at Rutgers–New Brunswick.
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- Focus on goals, outreach to prospective students, market segmentation, and utilization of systems and processes to increase yield.
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Leverage existing financial resources and explore new models, including associated policies and practices impacting registration and retention to help students graduate on-time and with minimal debt.