Enrollment and Marketing Workstream
Welcoming Students
Keeping our students' needs and best interests at heart, the Enrollment and Marketing Workstream will explore a range of options and tools for recruitment and admissions, and identify ways to leverage financial aid to support and retain students.
Workstream Co-Chairs
Co-Chairs are responsible for forming and guiding representative, inclusive groups from within the Rutgers–New Brunswick community to carry out the responsibilities of the workstream.
Wendie Cohick
Courtney McAnuff
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Representatives to the Executive Steering Committee
- Alberto Cuitiño, Senior Administrator, School of Engineering
- Charles Keeton, Senior Administrator, School of Arts and Sciences
Steering Committee
- Erica Anderson, Staff, School of Arts and Sciences
- Kimberly Apadula, Staff, Douglass Residential College
- Natasha Benjamin, Staff, Enrollment Management
- Deepa Bhalla, Staff, Enrollment Management
- Melissa Blake, Staff, R-Comm (Spring 2023)
- Robert Boikess, Faculty, School of Arts and Sciences
- Neal Buccino, Staff, Office of the Chancellor (Spring 2023)
- Luke Collins, Student, School of Arts and Sciences
- Jessica DePaul, Staff, R-Comm (Fall 2023)
- Kelly Dietz, Staff, Enrollment Management
- Laura DiMarcantonio, Staff, School of Social Work
- Marco Dinovelli, Staff, Enrollment Management
- Juli Hibbard, Staff, Enrollment Management
- Anthea Jeffrey, Staff, Student Accounting
- Krista Klein, Staff, Honors College
- Carl Leikhram, Staff, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Thomas Leustek, Senior Administrator, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Jorge Marcone, Faculty, School of Arts and Sciences
- Jean McDonald-Rash, Senior Administrator, University Enrollment Services
- Lauren Olsen, Staff, Enrollment Management
- Paul Schalow, Faculty, School of Arts and Sciences
- Jason Schweitzer, Staff, Enrollment Management
- Gina Sharpe, Faculty, School of Social Work
- Brenda Sheridan, Staff, School of Communication and Information
- Jay Stefanelli, Staff, Enrollment Management
- Kavira Thakker, Student, School of Arts and Sciences
- Jacqueline Thaw, Faculty, Mason Gross School of the Arts
- Debbie Vogel, Staff, School of Management and Labor Relations
- Scott Walker, Staf, Academic Services for Student Athletes
- Sherell Watson-Hall, Staff, Enrollment Management
- Kait Weiss, Staff, Office of Career Exploration and Success
- Steve Weston, Staff, Edward J. Bloustein School of Planning and Public Policy
- Donald Woodard, Senior Administrator, Ernest Mario School of Pharmacy
- Iris Zipkin, Staff, School of Arts and Sciences
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Members
- Courtney McAnuff, Senior Administrator, Enrollment Management
- Alberto Cuitiño, Senior Administrator, School of Engineering
- Kimberly Apadula, Staff, Douglass Residential College
- Robert Boikess, Faculty, School of Arts and Sciences
- Neal Buccino, Staff, Office of the Chancellor
- Kelly Dietz, Staff, Enrollment Management
- Marco Dinovelli, Staff, Enrollment Management
- Paul Schalow, Faculty, School of Arts and Sciences
- Jason Schweitzer, Staff, Enrollment Management
- Gina Sharpe, Faculty, School of Social Work
- Steve Weston, Staff, Edward J. Bloustein School of Planning and Public Policy
- Donald Woodard, Senior Administrator, Ernest Mario School of Pharmacy
- Iris Zipkin, Staff, School of Arts and Sciences
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Members
- Wendie Cohick, Staff, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Courtney McAnuff, Senior Administrator, Enrollment Management
- Natasha Benjamin, Staff, Enrollment Management
- Melissa Blake, Staff, R-Comm (Spring 2023)
- Luke Collins, Student, School of Arts and Sciences
- Jessica DePaul, Staff, R-Comm (Fall 2023)
- Laura DiMarcantonio, Staff, School of Social Work
- Carl Leikhram, Staff, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Thomas Leustek, Senior Administrator, School of Environmental and Biological Sciences/New Jersey Agricultural Experiment Station
- Brenda Sheridan, Staff, School of Communication and Information
- Kavira Thakker, Student, School of Arts and Sciences
- Debbie Vogel, Staff, School of Management and Labor Relations
- Kait Weiss, Staff, Office of Career Exploration and Success
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Members
- Courtney McAnuff, Senior Administrator, Enrollment Management
- Charles Keeton, Senior Administrator, School of Arts and Sciences
- Erica Anderson, Staff, School of Arts and Sciences
- Deepa Bhalla, Staff, Enrollment Management
- Juli Hibbard, Staff, Enrollment Management
- Anthea Jeffrey, Staff, Student Accounting
- Krista Klein, Staff, Honors College
- Jorge Marcone, Faculty, School of Arts and Sciences
- Jean McDonald-Rash, Senior Administrator, University Enrollment Services
- Lauren Olsen, Staff, Enrollment Management
- Jay Stefanelli, Staff, Enrollment Management
- Jacqueline Thaw, Faculty, Mason Gross School of the Arts
- Scott Walker, Staf, Academic Services for Student Athletes
- Sherell Watson-Hall, Staff, Enrollment Management
Expected Outcomes
- A plan that supports the goals of Discovery Advantage by helping students choose the most appropriate school for their interests and career goals and emphasizes the value of a college education generally and a Rutgers–New Brunswick education specifically.
- A plan for more effective recruitment of first-year and transfer students in New Jersey, nationally, and internationally.
- A plan for financial models that enable students to successfully complete their undergraduate careers.
- A plan to develop retention and registration policies and practices that ensure student retention and success.
Committee Charges
Overall Charge: Develop enrollment management strategies to increase and diversify the applicant pool, increase the yield of accepted students, and support the goals of Discovery Advantage
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Focus on enrollment forecasting, capacity, composition, and associated systems and applications.
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- Enhance the perception of the value of higher education generally and Rutgers specifically, including continued development of a unique brand proposition for Rutgers–New Brunswick.
- Develop a plan to ensure that prospective students understand the opportunities available at Rutgers–New Brunswick.
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- Focus on goals, outreach to prospective students, market segmentation, and utilization of systems and processes to increase yield.
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Leverage existing financial resources and explore new models, including associated policies and practices impacting registration and retention to help students graduate on-time and with minimal debt.